Case Study: Micromine achieves 360 new leads at a single event with Pace Creative tradeshow marketing

Micromine drives 360 new leads in a single event with Pace Creative

Micromine, an international mining software company, wanted to stand out at tradeshows to build brand awareness and attract prospects in the Americas. Their challenge was to develop an innovative marketing strategy that would integrate new technology to drive booth traffic and engage attendees before, during, and after events. They partnered with vendor Pace Creative to address this.

Pace Creative developed "The Art of Mining" concept, utilizing hologram and AR/VR technology to create a memorable booth experience. Their solution included a full activation plan, content marketing, a dedicated microsite, and a social media strategy. This approach generated a 2000% increase in leads per tradeshow, brought in 360 new leads at a single event, and helped the North American team meet its yearly KPIs.

Micromine