Case Study: MicroCollege achieves higher education growth with Pace Creative brand strategy services

MicroCollege increases leads per month by 2000% with Pace Creative

MicroCollege, a higher education institution and social venture focused on helping first-generation college students, needed to establish a new brand promise and build a brand strategy framework to connect emotionally with its audience and stimulate growth. They engaged Pace Creative for its brand strategy services to update their marketing strategies and define their institutional model.

Pace Creative conducted audience research to develop a marketing persona and created mood boards to ensure an emotional connection. They developed a new minimalist logo, color palette, and creative direction for the brand. The results for MicroCollege included a 2000% increase in monthly leads, a 255% increase in admissions, and a 1200% increase in brand recall after the new brand strategy was implemented by Pace Creative.

MicroCollege