Case Study: Kindred Construction boosts SEO, engagement, and leads with Pace Creative website refresh

Kindred Construction cuts bounce rate to 55% with Pace Creative

Kindred Construction, a full-service construction company in Vancouver, engaged Pace Creative for a website refresh. Their challenge was that their outdated brochure-style website no longer reflected their modern brand or supported their growth goals. They needed an online presence that could increase brand awareness, attract qualified talent, and convert web traffic into new leads.

Pace Creative implemented a user-centric website redesign and development process, which included creating a new sitemap, UX wireframes, and an SEO strategy. The new, dynamic site featured compelling content and clear calls-to-action to generate leads and attract potential employees. As a result, Pace Creative helped Kindred dramatically reduce its website bounce rate from 89% to 55%, achieve an average time on site of over one minute, and attract nearly 400 users in the first month while also ranking first for key SEO terms.

Kindred Construction