Case Study: IQVIA achieves qualified lead growth with Pace Creative’s infographic campaign

IQVIA boosts brand recall 80% with Pace Creative

IQVIA, a global leader in the healthcare industry, sought to grow in North America and acquire qualified HCP leads. Their challenge was to develop an inbound lead generation campaign to increase lead acquisition and improve brand awareness. Pace Creative was engaged to create a strategic infographic campaign to address this.

Pace Creative developed and executed a custom infographic campaign. The solution involved extensive research, strategic content development with storytelling elements, and a visual strategy that included interactive effects. This campaign generated significant results for IQVIA, including 3 marketing qualified leads per week, an 80% increase in brand recall, and a 5.9% click-through rate.

IQVIA