Case Study: Hitachi Vantara achieves stronger leads and lower bounce rate with Pace Creative’s Interactive Enterprise Cost Search Calculator

Hitachi Vantara reduces bounce rate by 35% with Pace Creative

Pace Creative worked with Hitachi Vantara, a technology company that helps enterprises use their data to drive profit. The challenge was to develop an Enterprise Cost Search Calculator as an interactive content marketing tool. This tool needed to serve as a landing page to boost brand awareness, improve SEO ranking, and gather meaningful data to qualify leads and determine the best solutions for customers.

The solution implemented by Pace Creative involved crafting a user-centric calculator using an ion interactive template. This included an intuitive design and a tailored, shareable report for each lead. As a result, Pace Creative helped Hitachi Vantara achieve an improved conversion rate of up to 3%, a reduced bounce rate of 35%, and an average of 16 marketing qualified leads per month. The calculator also successfully ranked on search engines.

Hitachi Vantara