Case Study: Hitachi Vantara drives IoT lead generation with Pace Creative's interactive digital product strategy

Hitachi Vantara drives 720 MQLs with Pace Creative

The customer, Hitachi Vantara, required a digital product strategy to market its complex industrial IoT platform. Their challenge, addressed by vendor Pace Creative, was to create an interactive assessment tool that would simplify technical information for their target audience and run a digital campaign to promote this tool to potential clients.

Pace Creative implemented a solution that involved designing a customer journey questionnaire to generate marketing qualified leads. This was supported by targeted landing pages and digital ads. The results were significant, with the campaign driving 720 MQLs to date and achieving a 38.77% increase in conversions.

Hitachi Vantara