Case Study: Grifols achieves a shorter sales cycle with Pace Creative's 3D Virtual Lab App

Grifols boosts sales team adoption to 100% with Pace Creative

Grifols, a global healthcare company, faced a challenge where prospects were rejecting sales offers for their Procleix NAT Solutions due to an inability to visualize how the equipment would fit within a lab environment. They partnered with vendor Pace Creative to shift from basic brochures to a more innovative communication tool that would help prospects see the products in a realistic and interactive manner.

Pace Creative developed a custom 3D virtual lab application that provided a user-centric, interactive tour with realistic graphics and animations. The solution from Pace Creative resulted in a 100% adoption rate by the sales team, a threefold increase in leads generated at events, and a sales cycle that was cut in half. The app was also successfully repurposed for internal training and onboarding.

Grifols