Case Study: Genentech achieves stronger brand clarity with Pace Creative healthcare branding strategies

Genentech grows revenue 40% YoY with Pace Creative

Genentech, a pioneering biotechnology company, faced a challenge with its Managed Care Medical Communications (MCMC) division. Rapid growth through acquisitions had led to internal confusion about the division's distinct units and their value propositions, resulting in missed opportunities. To address this, Genentech engaged Pace Creative for a strategic refresh using healthcare branding strategies.

Pace Creative developed a new brand architecture for the division, including a logo, style guide, and marketing materials to ensure consistent messaging. They created supporting collateral to educate stakeholders and promote the MCMC team internally. The solution delivered enhanced brand clarity and increased collaboration. As a result, the division began generating 2-3 qualified leads per month from other internal teams and achieved a 40% year-over-year revenue growth.

Genentech