Case Study: E*TRADE boosts fintech lead generation with Pace Creative's AR ABM campaign

E*TRADE boosts B2B engagement 1000% with Pace Creative

The customer, E*TRADE, a leading financial services company, came to Pace Creative with the challenge of developing a novel account-based marketing (ABM) campaign. They needed fintech lead generation strategies that would communicate their "tech-first" advantage in a unique and engaging way to appeal to new, high-potential prospects.

Pace Creative developed a multi-phase ABM campaign featuring an augmented reality (AR) experience. Their solution included sending targeted prospects tech-savvy AR glasses with a custom app, a direct mail package, and a follow-up nurture strategy. This innovative approach implemented by Pace Creative generated two qualified leads per quarter and achieved a 1000% increase in B2B engagement at tradeshows.

E*TRADE