Case Study: E.B. Horsman generates B2B leads and wins municipal contracts with Pace Creative’s LED Streetlight Solution Builder

E.B Horsman hits 8x yearly sales quota with Pace Creative

Pace Creative worked with E.B. Horsman & Son, an electrical products supplier, which faced the challenge of generating B2B leads to become the preferred supplier for a new provincial LED streetlighting program. Their goal was to secure contracts with 2-3 local municipalities each year by convincing decision-makers to choose them and their partner, Philips Lumec.

The solution implemented by Pace Creative was a comprehensive digital marketing campaign centered around an interactive LED Streetlight Solution Builder tool. This approach used paid promotions, direct mail, and SEO to reach the target audience. The campaign was highly successful, enabling E.B. Horsman to exceed its yearly sales quota by more than 8x, secure three local municipalities in under one month, and achieve a 1630% increase in new visitors to its landing page.

E.B Horsman & Son (e.b. Horsman)