Case Study: Dominic Systems drives dealer conversions with Pace Creative's SYSPRO ERP marketing campaign

Dominic Systems boosts dealer engagement to 77% open rates with Pace Creative

The customer, Dominic Systems, faced the challenge of launching a new SYSPRO ERP dealer program to dominate the market before competitors emerged. They needed a strategic marketing campaign to entice potential dealers to join their program and needed to determine what support would help those dealers secure more business. They engaged vendor Pace Creative to develop an outbound marketing campaign.

Pace Creative implemented a comprehensive marketing strategy that included a dynamic email campaign and a dealer playbook. The solution achieved significant results, including a 77% average open rate per email and converting three dealers per month. The success of the campaign allowed Dominic Systems to turn their dealer program global within just four months.

Dominic Systems