Case Study: DBH Law boosts brand awareness and lead generation with Pace Creative's law firm branding strategy

DBH Law increases click-thru rate by 66% with Pace Creative

The customer, DBH Law, is a boutique law firm in Calgary that previously relied solely on word-of-mouth referrals and had outdated marketing assets. Their challenge was to develop a new law firm branding strategy to increase awareness, remain competitive, and attract both clients and new talent. They engaged vendor Pace Creative for a content marketing and branding strategy service to address this.

Pace Creative developed a comprehensive law firm branding strategy and identity for DBH Law, which included creating key messaging, a new logo, and a color palette. They then designed a strategic website optimized for SEO and set up social media channels to build an online presence. The results were significant, including a 27% increase in business and a 66% increase in click-through rates, successfully meeting all of the firm's business goals.

DBH Law