Case Study: Dairy Farmers of Manitoba Achieves a User-Friendly Brand and Website Refresh with Pace Creative

Dairy Farmers of Manitoba boosts engagement 1:11 with Pace Creative

Dairy Farmers of Manitoba, a non-profit organization representing provincial dairy farmers, needed a full brand and website design refresh. Their existing site was dense with 360 pages of repetitive content, was not user-friendly, and did not rank on Google. They engaged Pace Creative to develop a streamlined website that could better communicate their services and be easily updated with new events and recipes.

Pace Creative addressed the challenge by creating a strategic sitemap, identifying key user personas, and conducting a full website audit to streamline content. They implemented an SEO strategy and developed new content focused on community stories. Partnering with Humanity for design, Pace Creative delivered a new brand and website. The results included a client that found the site easy to update, with analytics showing a significant increase in average time spent on the website and a large portion of users being acquired through social channels.

Dairy Farmers of Manitoba