Case Study: Cutera achieves stronger product launch results with Pace Creative's 3D medical device marketing strategy

Cutera met 4x expected sales in Year 1 with Pace Creative

Cutera, a healthcare company, needed an effective product launch strategy for its new Secret™ RF micro-needling system. The challenge was to demonstrate the innovative product and its procedure to physicians and patients across North America while the device was still being manufactured, which made live demos impractical. Pace Creative was tasked with developing this strategy to educate the market and drive website traffic.

Pace Creative developed an integrated product launch strategy featuring a custom 3D animated marketing video that showcased the product's features. This video was central to a new microsite and supported by a strategic messaging matrix and marketing outreach. As a result, Cutera met its Q2 sales target in just six weeks and achieved four times its expected sales in the first year. The campaign also led to a 55% increase in adoption rates for clinics and a sixfold increase in physician visit requests.

Cutera