Case Study: Craft Council of British Columbia drives fundraising growth with Pace Creative's virtual fundraiser strategy

Craft Council of British Columbia boosts fundraising 100% with Pace Creative

The Craft Council of British Columbia (CCBC), a nonprofit arts organization, faced the challenge of transitioning its fundraising events online during the COVID-19 pandemic. With an outdated website and no defined event or marketing strategy, CCBC engaged Pace Creative to develop a virtual fundraiser strategy to drive revenue from craft sales and donations.

Pace Creative developed and executed a comprehensive "Sip & Shop" virtual event strategy, which included creating an editorial calendar, a social media playbook, and marketing materials. They also oversaw event logistics and integrated an e-commerce platform into CCBC's website. This solution led to a 100% increase in fundraising, a 1200% increase in participants, and a 3128% surge in website traffic, successfully turning a local event into a global one.

Craft Council of British Columbia (ccbc)