Case Study: Collingwood BIA boosts brand recall with Pace Creative

Collingwood BIA boosts brand recall by 80% with Pace Creative

The Collingwood BIA, a historical organization representing a Vancouver neighborhood, sought to modernize its brand to reflect the area's evolving identity. They partnered with Pace Creative and its marketing for government agencies strategies to refresh their brand assets, build brand equity, and incorporate neighborhood and transportation elements into a new look.

Pace Creative conducted market research and developed a new brand identity featuring local landmarks and transportation visuals. The solution included a new logo, style guide, and marketing assets like banners and tote bags. The results included an 80% increase in brand recall among residents. Pace Creative implemented the brand cohesively across all channels and continues to manage the roll-out.

Collingwood BIA