Case Study: City of Pitt Meadows boosts seniors’ emergency preparedness outreach with Pace Creative’s accessible explainer video

City of Pitt Meadows achieves 98% play rate with Pace Creative

The City of Pitt Meadows partnered with Pace Creative for a professional marketing video production service to convert a traditional emergency preparedness booklet into a captivating and accessible video. Their challenge was to ensure the content was engaging and inclusive for an aging population, requiring careful consideration of factors like WCAG compliance, closed captioning, and audience retention.

Pace Creative developed a video strategy that included thorough research, engaging visuals, and key accessibility features like closed captioning and sign language interpretation to meet WCAG guidelines. The resulting video achieved a 98% play rate and 975% view-through rate. Its success led to a packed premiere event and the video being shared with other vulnerable populations.

City of Pitt Meadows