Case Study: City of Abbotsford boosts investor engagement with Pace Creative’s digital marketing infographic

City of Abbotsford boosts investor contacts by 25% with Pace Creative

The City of Abbotsford, a municipal government, needed to increase business attraction and diversify its tax base. Their challenge was to repurpose a dense economic report into a compelling digital marketing infographic that would position the city as an ideal place for investment and stand out to potential investors. They engaged Pace Creative to develop a content marketing strategy and create this visual asset.

Pace Creative developed a strategic digital marketing infographic, beginning with research into the investor's journey to structure a cohesive story around five key benefits. They created custom illustrations aligned with the city's brand to translate complex data into simple, impactful graphics. The solution delivered exceptional results for the City of Abbotsford, including a 69% increase in people reached, a 25% rise in investor contacts, and 32% of deals influenced.

City of Abbotsford