Case Study: CharliAI boosts social engagement with Pace Creative's animated marketing video

CharliAI boosts LinkedIn engagement 145% with Pace Creative

CharliAI, a software company specializing in intelligent automation, collaborated with Pace Creative to create an animated marketing video for the launch of its new app. Their challenge was to convey the daily administrative struggles faced by business owners and freelancers, write a resonant script, and explain their complex SaaS specs while incorporating their branding to increase brand recognition and user engagement.

Pace Creative developed a solution based on user-centric research and a digital storytelling strategy. They created a dynamic animated video that highlighted real-world benefits, leading to a significant increase in social engagement. The video generated 2000 views and resulted in a 145% increase in LinkedIn engagement and a 120% increase in Twitter followers for CharliAI.

CharliAI