Case Study: BD achieves 19+ leads per month with Pace Creative's healthcare video marketing strategy

Becton, Dickinson, and Company generates 19+ leads per month with Pace Creative

Becton, Dickinson, and Company (BD) faced the challenge of launching a new prescription drug storage and delivery solution for retail pharmacies. They needed a healthcare video marketing strategy from vendor Pace Creative to create an engaging product demo video that addressed industry pain points, aligned with legal regulations, and generated leads from potential retail customers.

Pace Creative developed a compliant script and storyboard, then produced a 120-second animated product demo video showcasing the new technology. The solution successfully addressed the industry's pain points and is used across multiple channels including conferences and the website. As a result, the video generates over 19 leads per month for BD.

Becton, Dickinson, and Company (BD)