Case Study: BC Hydro boosts conversion rates with Pace Creative's outbound retail campaign

BC Hydro boosts conversions 3x with Pace Creative

Pace Creative partnered with BC Hydro, an electric utility company, to address the challenge of improving its annual Power Smart retail campaign. BC Hydro was struggling to meet its campaign goals and conversion rates, seeking to increase customer engagement, brand exposure, website clicks, and online sales for its energy-efficient products.

The solution developed by Pace Creative was a content marketing strategy featuring a distinctive "Bad Idea/Good Idea" concept, promoted through an outbound marketing approach across multiple channels including print, out-of-home, social media, and digital ads. This strategy by Pace Creative yielded significant results: the campaign generated 8,656 online impressions, increased the conversion rate by two to three times compared to the previous year, and reduced the website's bounce rate by 5%, from 45% to 40%.

BC Hydro