Case Study: Aggreko Boosts Leads and Sales with Pace Creative's B2B Manufacturing Marketing Strategy

Aggreko boosts leads 48% with Pace Creative

The customer, Aggreko, a leading global supplier of temperature control solutions, faced the challenge of building brand awareness and increasing sales for its water-cooled chillers. They needed a promotional B2B marketing strategy to educate customers, gain more qualified leads, and successfully launch a new product. To address this, they engaged the vendor Pace Creative to develop and implement this campaign.

Pace Creative developed a multi-channel promotional strategy that included creating a series of educational videos and a customer-centric microsite with an interactive calculator. They distributed these assets across social media, email, and paid digital ads, and provided the sales team with a launch playbook. This solution drove significant results for Aggreko, including a 28% year-over-year increase in sales, a 48% increase in leads, and one video garnering 7.8k views.

Aggreko