Case Study: Unilever predicts COVID-19 spread and protects global operations with PA Consulting's CASI platform

Unilever predicts COVID-19 trends with PA Consulting and 75% forecast accuracy

PA Consulting partnered with Unilever to address a critical challenge posed by the COVID-19 pandemic. Unilever needed to protect its global workforce and maintain supply chain operations for its vast consumer base, but was hindered by fragmented, lagging, and unreliable pandemic data.

PA Consulting co-created and deployed a predictive tool called COVID-19 Awareness and Situational Intelligence (CASI). This AI-powered dashboard aggregated and normalized over 250,000 daily data points to forecast local pandemic trends with 75% accuracy for 30-day forecasts. The solution, rolled out globally within three months, was used daily by Unilever teams to safeguard sites and manage supply chains, directly supporting the safety of employees and resilience of operations.

Unilever