Case Study: Unilever accelerates product innovation with PA Consulting’s AI-powered DelphiAI

Unilever launches AI-powered Delphi in 18 months with PA Consulting

PA Consulting partnered with Unilever, one of the world's largest consumer goods companies, to address the challenge of accelerating product innovation. Unilever needed to harness vast amounts of data to speed up the development of novel, superior products that stand out in crowded global markets, moving beyond traditional annual planning cycles.

The solution was the design and build of DelphiAI, an AI-powered tool hosted on Microsoft Azure. PA Consulting delivered this engine to help R&D and marketing teams generate data-driven recommendations for ingredients, formulations, and claims, tailored to specific regions. The tool, launched in 18 months, is revolutionizing Unilever's process, enabling continuous, real-time product refreshment and fostering greater collaboration. It is now being scaled across multiple business teams after successful pilots in laundry and beauty categories.

Unilever