Case Study: Atlantic Lottery achieves a clear path to growth with PA Consulting

Understanding their path to growth

Atlantic Lottery, a government-owned lottery provider operating in Canada’s four eastern provinces, needed to find a path to growth as traditional lotteries faced declining market share amid rising competition. PA Consulting supported the customer with strategic analysis and online and mobile services to help them understand the factors affecting growth, including game mix, distribution channels, regulation, customer behavior, and demographics.

PA Consulting worked with Atlantic Lottery’s in-house team to build a strategic simulation model using a lottery business System Dynamics approach. The model helped Atlantic Lottery cut through complexity, test potential scenarios, and respond more quickly and reliably to market changes, supporting long-term growth; no specific quantitative impact was provided.

Atlantic Lottery