Case Study: Healthcare Services Providing Company identifies the best markets for a rehabilitation centre with PA Consulting

Understanding how to set up and run a successful health rehabilitation centre

PA Consulting worked with a Healthcare Services Providing Company that was planning to launch a new health rehabilitation centre in the Middle East. The customer needed help identifying which markets would attract patients willing to pay for treatment, while also accounting for local healthcare demand, competition, and political and cultural sensitivities.

PA Consulting analyzed six potential markets using population, healthcare supply and demand, economic and epidemiological data, then validated findings through primary interviews with providers, health experts, and government organizations. The result was clear market recommendations with financial value estimates, plus a growth plan covering clinic expansion, staffing, services, and marketing to help the customer target the right countries with confidence.