Case Study: TeakOrigin creates nutritional intelligence for better food buying decisions with PA Consulting

TeakOrigin wins Fast Company 2021 finalist and Good Design Award with PA Consulting

PA Consulting partnered with TeakOrigin, a food data start-up, to help bring its nutritional intelligence technology to market. TeakOrigin had developed a method to measure the biochemical makeup of fresh produce but needed assistance in developing a sustainable business model, simplifying its complex story, and connecting effectively with both retailers and consumers.

The solution from PA Consulting involved extensive user research to define a hybrid B2B and B2C strategy. They created a clear brand narrative and developed two products: a consumer-facing website called the TeakOrigin Guide for comparing produce quality and value, and a B2B SaaS-based nutritional intelligence service for retailers. This work enabled TeakOrigin to secure global grocery partnerships, establish new product standards, and empower consumers with better food buying data.

TeakOrigin