Case Study: The Law Society strengthens its membership offer with PA Consulting

Staying relevant by understanding members’ goals

The Law Society worked with PA Consulting to prepare for a future in which solicitors in England and Wales might no longer be required to join, meaning the organization would need a stronger membership offer to stay relevant and retain members. PA Consulting helped the Law Society rethink its value from the perspective of individual members’ goals rather than firm type, as part of its wider transformation and membership strategy.

PA Consulting co-developed a clearer value proposition and operating model with The Law Society, positioning it as a “voice,” “career companion,” “practice enabler,” and “informed source” for members. This gave the Society a stronger foundation for how it presents and communicates its services, helping align the organization around a more customer-led approach and better preparing it for future challenges.

The Law Society

Peter Liver

Executive Director Membership Services