Case Study: ENSO Tyres advances circular tyre innovation with PA Consulting

Re-imagining the future of tyres in the circular economy

ENSO Tyres, a startup focused on circular economy principles, wanted to re-imagine the future of EV tyres with a sustainable, recyclable product made from cleaner materials. They needed help defining how their concept would work commercially, including a tyre-as-a-service leasing model where drivers pay based on miles covered. PA Consulting supported them in shaping this business model and market approach.

PA Consulting helped ENSO Tyres define an innovative leasing-based business model, assess potential markets and customer segments, evaluate supplier and sourcing requirements, and choose the right partners to deliver the vision. As a result, ENSO Tyres clarified its global market-entry strategy, strengthened its business plan, and was better positioned to raise investment for an engineering prototype.

ENSO Tyres

Gunnlaugur Erlendsson

Chief Executive Officer