Case Study: Ora launches revolutionary eco-friendly kitchen towel with PA Consulting

Ora - Customer Case Study

Ora, the British consumer goods company Better All Round’s revolutionary kitchen towel brand, wanted to bring genuine innovation to a market that had seen little change for decades. PA Consulting supported Ora as it aimed to develop an eco-friendly, compact alternative to traditional kitchen towels and get it from concept to store shelves quickly.

PA Consulting helped design and develop a new manufacturing process and product format for Ora, enabling a launch in under 12 months. The solution delivered 20% less packaging, reduced truck movements by over 30%, and appealed strongly to shoppers, with nearly 60% of surveyed consumers saying they would switch brands and buy Ora.

Ora