Case Study: Microsoft boosts productivity and AI adoption with PA Consulting

A PA Consulting Case Study

Preview of the Microsoft Case Study

Microsoft accelerates AI adoption with PA Consulting using early-access Copilot pilots since 2021

PA Consulting collaborated with Microsoft to explore and implement AI-powered features within the Microsoft suite, including Dynamics 365 Sales and Copilot for Sales, to enhance productivity and sales excellence. Their challenge was to successfully pilot and adopt these new AI tools internally, ensuring they augmented human work without disrupting existing systems or workflows.

The solution involved PA Consulting acting as an early access customer for Microsoft, testing features, providing feedback, and driving adoption through targeted training and a human-centric change management approach. The results included productivity gains, such as automated meeting summaries and email prompts, improved data quality, and a streamlined sales process. This partnership positioned PA Consulting to guide their own clients through similar AI transformations.


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