Case Study: Leading Recruitment Agency maintains market leadership with PA Consulting’s data-driven sales app

Maintaining market leadership by exploiting the power of data

Leading Recruitment Agency, a leading recruitment agency, was facing intense competition from digital challengers and needed to strengthen its market position by using technology and data more effectively. PA Consulting partnered with the agency to support its digital transformation and help it build closer connections with employers and candidates through better use of insight from data.

PA Consulting developed algorithms and applications, including an app that predicts when clients are most likely to be receptive to a sales call using internal and external data. The app is accurate in over 90% of cases and has helped sales agents secure meetings with 2.5 times more clients than before, increasing vacancies available to candidates and strengthening the agency’s value to clients.