Case Study: World Vision UK attracts new donors and grows fundraising with PA Consulting

Improving children’s lives around the world by attracting new donors

World Vision UK, the charity supporting four million vulnerable children worldwide, wanted to grow donations as child sponsorship appeal was waning. PA Consulting reviewed World Vision UK’s long-term donor data and identified that the charity was over-reliant on one demographic and one channel, missing opportunities to attract new sponsors and revenue.

PA Consulting then helped develop a new marketing and fundraising strategy as part of a five-year transformation, targeting new audiences such as young families and using digital channels more effectively. PA Consulting also built a bespoke modelling tool so World Vision UK could test products, donor segments, and channel mixes to see what would best hit fundraising targets, helping kick-start donations growth again.

World Vision UK

Steve Wood

Director of Marketing & Communications