Case Study: Global Airline identifies £35 million revenue opportunity with PA Consulting

Identifying an additional £35 million in revenue opportunity through customer insight

Global Airline partnered with PA Consulting to tackle spiralling operational costs and difficulty differentiating its offering in a highly competitive market. The airline needed a smarter way to increase revenue while reducing cost, and to move from gut-feel decision-making to a more customer-centric approach.

PA Consulting used existing data assets to rapidly analyse the airline’s customer base and build a single customer segmentation model, then expanded the model with additional customer data sources. By breaking down silos and aligning senior leaders around evidence-based, customer-focused decisions, PA Consulting identified an additional £35 million in revenue opportunity for Global Airline.