Case Study: Hydrow creates a standout connected rowing machine with PA Consulting

Hydrow - Customer Case Study

Hydrow partnered with PA Consulting to turn an ambitious experiential concept into a commercially viable connected rowing machine. Founder Bruce Smith wanted to bring the authentic feel of rowing on water indoors with Live Outdoor Reality™ (LOR), but the challenge was creating a product that would appeal to both elite rowers and newcomers while standing out in the fast-growing connected fitness market.

PA Consulting helped co-create the next-generation Hydrow rower through an interdisciplinary design, engineering, and rowing-expertise process. The result was a sculptural, low-profile machine that disguised a connected fitness product as beautiful home furniture and launched in under six months. Hydrow’s Indiegogo campaign hit its $100,000 goal in just four minutes, went on to raise over $1 million from more than 1,000 backers, and helped secure more than $20 million in growth equity funding.

Hydrow

Bruce Smith

Founder & Chief Executive Officer