Case Study: Hal Sports creates a fitness-event analytics service with PA Consulting

Exploring the potential to create an analytics service from fitness event data

HAL Sports, a Denver-based timing, scoring, and consultation services firm for road races and mass endurance events, wanted to explore how its decade of event data could be turned into a new analytics service. PA Consulting helped HAL Sports assess the opportunity for a fitness-event analytics offering that could support healthier living and create value for healthcare providers, medical device firms, and biopharmaceutical companies.

PA Consulting provided data strategy, coding and consolidation, and visualization services, converting disparate data from 10 years and more than 1,000 events into usable analytics and demonstrating the art of the possible. The work also identified the additional data HAL Sports would need to collect, recommended a data model and warehouse, and addressed privacy considerations under the California Consumer Privacy Act, enabling HAL Sports to advance a monetizable digital analytics offering and better engage potential partners.

Hal Sports

Lonnie Somers

Co-Founder