Case Study: Novo Nordisk establishes a strategic innovation unit with PA Consulting

Establishing a strategic innovation unit

Novo Nordisk, one of the world’s largest insulin manufacturers, wanted to evolve beyond making insulin and insulin delivery devices to become a “preferred diabetes company” focused on the patient experience. To support this shift, the company needed to bring together previously separate insulin development and delivery teams, align them around a new strategy, and build a new culture for innovation. PA Consulting was brought in to help with this transformation.

PA Consulting helped Novo Nordisk establish a new strategic innovation unit called Protein Delivery Systems by integrating existing teams and new hires, aligning the group with the broader business strategy, and supporting innovation progress. The result was a new division that moved from concept to business as usual in about a year, according to Novo Nordisk, showing successful organizational integration and strategic change.

Novo Nordisk

Lars Guldbæk Karlsen

Senior Vice President