Case Study: NHS England achieves healthier communities with PA Consulting

Building healthier lifestyles into everyday living

NHS England wanted to encourage housebuilders, policy makers, and health authorities to create communities that support healthier living, but needed evidence on which initiatives would deliver the best health and economic returns. PA Consulting helped NHS England assess the Healthy New Towns programme and evaluate a range of initiatives across major new housing sites.

PA Consulting brought together economists, statisticians, and health specialists to analyse health outcomes and model economic impact, supporting the development of *Putting Health into Place*. The work showed that small changes could deliver meaningful benefits, including reduced A&E visits and lower social care use, with every £1 invested returning up to £2.50 in health-related savings, while also increasing housing demand in the target areas.

NHS England

Emily Hough

Strategy Director