Case Study: Avocados From Mexico grows U.S. market share with PA Consulting

Avocados From Mexico grows market share to 80% with PA Consulting

Avocados From Mexico (AFM), a non-profit marketing organization supporting Mexican avocado growers, faced the challenge of transitioning avocados from a novel superfood to a staple of the US diet. They partnered with PA Consulting to develop a tailored growth strategy that would secure predictable demand for their supply chain, mitigate risks to farmers' livelihoods, and align their organizational investments for future expansion.

PA Consulting implemented a multi-faceted solution involving supply forecasting, a new growth plan focused on consumer education, and an organizational assessment. The strategy emphasized creating new use cases for avocados to drive consumption. As a result, PA Consulting helped AFM grow its market share to 80%, increase the volume of US avocado imports to nearly 2.5 billion pounds by 2021, and secure predictable income for tens of thousands of growers and distributors.

Avocados From Mexico