Case Study: British Red Cross boosts emergency donations with PA Consulting

A new donations platform for one of the UK’s largest charities

British Red Cross, one of the UK’s largest charities, needed a new donations platform that could handle sudden spikes in traffic during major emergency appeals. PA Consulting designed, built and optimised a scalable digital donation solution to support high-pressure fundraising moments, with a mobile-optimised experience and Apple Pay integration.

PA Consulting delivered a platform built on Amazon Web Services that could withstand massive demand, including the Manchester One Love benefit concert and other large-scale appeals. The solution supported over 33,000 concurrent users and up to 823 donations per minute, helped raise more than £475,000 in three hours, and drove a 15% uplift in mobile conversions, earning a Sitecore Experience Award for Best Business ROI from a Digital Experience.

British Red Cross