Case Study: Rowland Homes stands out in a crowded market with A&P know how

Rowland Homes refreshes its brand after 25 years with A&P know how

The customer, Rowland Homes, an established house builder, needed to elevate its brand to stand out in a crowded market. Their challenge was to refresh their identity to compete with more aspirational competitors without losing their core warmth and customer-first approach. The vendor, A&P Know How, provided a comprehensive service including brand strategy, branding, campaigns, and UI & UX design.

A&P Know How implemented a full brand refresh, which included subtle logo refinements, an updated color palette, and a new positioning line: “Rowland. Feel at home.” This was supported by authentic imagery and a confident tone of voice. The result was a differentiated brand that authentically connected with its audience. The vendor's long-term partnership, spanning over 25 years, is a key testament to the success and impact of their integrated marketing solution.

Rowland Homes