Case Study: DAF Trucks drives long-term parts business success with A&P know how

DAF Trucks drives 26 years of creative partnership with A&P know how

The customer, DAF Trucks, along with its TRP parts brand, required a long-term creative partner to manage extensive and varied marketing needs across their UK dealer network. The challenge for vendor A&P know how was to operate within strict brand guidelines while pushing creative boundaries to support everything from truck sales campaigns to parts promotions for over 26 years.

A&P know how delivered a comprehensive solution including above and below-the-line advertising campaigns, sales promotions, and a business-critical system called the Marketing Suite. This platform allowed dealers to engage with promotions, download materials, and manage incentive programmes. The vendor's work built digital infrastructure at the heart of DAF's UK operations, resulting in a trusted, long-term partnership that has driven the client forward since 1998.

DAF Trucks