Case Study: Latana builds a thriving global hybrid culture with Oyster

Latana - Customer Case Study

Latana, an AI-powered brand-tracking tool based in Berlin, wanted to build a globally diverse, remote-hybrid team while maintaining a strong employee experience across borders. Hiring internationally created major challenges around labor laws, legal entities, and inconsistent employment standards, and previous EOR processes were slow and cumbersome. To solve this, Latana turned to Oyster’s global employment platform and employer of record services.

With Oyster, Latana was able to hire globally in a compliant, streamlined way, support onboarding and day-to-day HR tasks through an intuitive platform, and offer a “German standard” employee experience to team members outside Germany. Oyster helped Latana reduce legal and administrative burden, improved communication and speed for hiring decisions, and enabled the company to build a thriving hybrid culture across five countries with eight Oyster hires in seven months.

Latana

Liz Brisker

Senior People Ops Generalist