Case Study: Swan Events grows EAG attendance and exhibitor engagement with Oyster Studios

Swan Events boosts EAG to 5,000 visitor registrations with Oyster Studios

Oyster Studios was approached by Swan Events, an event organizer, to rebrand and relaunch the European Amusements & Gaming Expo (EAG). The challenge was to halt the decline in exhibitor and visitor numbers for this trade show, broaden its appeal to new sectors like virtual reality and e-Sports, and merge it with a smaller, confusingly similar event called the Visitor Attraction Expo (VAE).

The solution implemented by Oyster Studios included renaming and rebranding the combined event, overhauling its website, and launching a multi-channel marketing strategy. This strategy involved e-marketing, paid and organic social media campaigns, PR, press advertising, and web banners. Oyster Studios successfully halted the year-on-year decline in attendance, secured bookings from eight new exhibitors, and generated over 5,000 visitor registrations for the client.

Swan Events