Case Study: St Albans City and Surrounding Area achieves a more authentic, aspirational visitor brand with Oyster Studios

St Albans City and Surrounding Area creates 7 brand concepts with Oyster Studios

Oyster Studios was engaged by St Albans City and surrounding area to develop new experiential visitor branding. The challenge was to create a brand that would position the historic city as a relevant, lively, and aspirational destination to encourage visits.

The solution from Oyster Studios involved extensive research and the creation of a unique logo using lettering 'found' around the city, unified by colors from the cathedral's stained glass. The resulting branding cleverly portrayed the area's heritage, representing it as a dramatic and energetic destination with a millennia of history.