Case Study: Revell achieves eye-catching, brand-boosting toy packaging with Oyster Studios

Revell celebrates 20 years of toy packaging design with Oyster Studios

Oyster Studios, a design agency based in Hertfordshire, was challenged by its long-term customer Revell to create visually attractive, appealing, and exciting toy packaging design. The goal was to develop desirable packaging that would differentiate Revell's model kits and gift sets from its key competitors in the market.

The solution from Oyster Studios involved conceptualizing several visuals for the client, each designed to showcase the product and tell its story, following detailed research into consumer perceptions and competitor analysis. The result was individual packaging that presented each product in a visually exciting way while being functional and practical, which reinforced Revell’s quality brand image. Oyster Studios successfully delivered these designs for over 20 years, with a Revell representative praising the team for their consistent delivery of quality design solutions and fresh ideas.

Revell