Case Study: Mitsubishi Electric UK strengthens employer branding with Oyster Studios

Mitsubishi Electric UK rolls out employer branding across 12 UK sites with Oyster Studios

Mitsubishi Electric UK, a multi-disciplinary operation with over 850 employees, needed a cohesive and distinctive employer brand identity for its People Team. The challenge for vendor Oyster Studios was to create an original identity that aligned with corporate guidelines, develop a consistent framework for use across all UK sites and channels, and deliver a strapline that embodied the company's ethos to engage both current and prospective employees.

Oyster Studios developed a unique "people pathways" branding solution, which included a visual identity with fluid graphics and a comprehensive brand toolkit. The pivotal strapline, "Passion to succeed. Room to grow," encapsulated the new brand's essence. The initiative was delivered on time and within budget, receiving positive feedback from employees and reinforcing Mitsubishi Electric UK's reputation as a forward-thinking employer.

Mitsubishi Electric UK