Case Study: Mitsubishi Electric boosts ASSISTA cobot awareness with Oyster Studios' integrated marketing campaign

Mitsubishi Electric reaches 4,046,535 viewers with Oyster Studios

Mitsubishi Electric faced the challenge of raising awareness and addressing safety concerns for its new ASSISTA collaborative robots among factory automation professionals across key European vertical markets. To achieve this, they partnered with Oyster Studios to devise a pan-European B2B integrated marketing campaign.

Oyster Studios implemented a solution utilizing both digital and offline marketing, including targeted LinkedIn campaigns, press ads, and trade media interviews. This strategy successfully generated over 4 million in audience reach and a high number of whitepaper downloads, boosting safety perceptions and creating valuable leads for Mitsubishi Electric's sales team.

Mitsubishi Electric