Case Study: Mitsubishi Electric boosts global engagement with Oyster Studios’ multilingual digital magazine

Mitsubishi Electric launches 9-language digital magazine with Oyster Studios

Mitsubishi Electric, a global leader in manufacturing and technology solutions, faced a challenge in engaging its diverse, global customer base with traditional print media. They sought to create a premium digital magazine to communicate their latest news and embody their commitment to 'monozukuri', the Japanese art of craftsmanship. The UK-based marketing and design agency Oyster Studios was enlisted to develop this solution.

Oyster Studios developed "The Art of Manufacturing – Monozukuri," a multilingual digital magazine featuring interactive elements and multimedia components. The solution was translated into nine languages and hosted online for easy access. This approach significantly increased Mitsubishi Electric's global outreach, raised their profile as an industry leader, and achieved 100% reader engagement according to the case study.

Mitsubishi Electric