Case Study: Mitsubishi Electric achieves standout exhibition success with Oyster Studios

Mitsubishi Electric drives hundreds of enquiries with Oyster Studios at Cigré

Oyster Studios was approached by Mitsubishi Electric Power Systems Group to create an impactful trade exhibition stand design for the Cigré event in Paris. The challenge was to design a contemporary stand that reflected the company's brand values, despite significant venue restrictions including a low ceiling and an awkward support pillar, in order to attract visitors and generate new business leads for two new products.

The solution from Oyster Studios involved conceptualizing designs with 3D rendering and incorporating key features like recessed LED lighting. They also meticulously designed and produced two intricate display models for the products. The resulting stand was extremely eye-catching, successfully integrated the pillar, and maximized floor space. Oyster Studios delivered a highly successful outcome, with the client deeming it their best Cigré exhibition yet and reporting that the stand generated hundreds of valuable product enquiries.

Mitsubishi Electric